The conversational marketing summit is June 9-10 in New York.
An excerpt from the site to give you an idea of the scope :
An excerpt from the site to give you an idea of the scope :
To keep building our brands, we have to go where the audience has gone. And every month, more than 600 million people visit conversational media sites -foreign lands when it comes to brand marketing. Or ....are they?
Praized will be there to cover the event and enjoy all the interesting places around...
- What kind of marketing works in social media?
- Which of the lessons learned from marketing in traditional media apply when the audience joins the conversation?
- Why will we pay an $80 CPM to reach women, 18-34, in Vogue, but just $3 to reach the same audience online?
- What do we make of the promised new platforms from Google, AOL, Microsoft, and Yahoo?
- Are CPC networks simply harvesting the hard won brand value we've built offline?
- How does one create engagement and build brands in the context of conversational media?
- What are the online analogs to the executions we so love in magazines and television, and how do we execute them?
- Who's already doing it right, and how?
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